What we do
Optimise-Group is a management consultancy focused on retail, restaurant, hospitality, franchise and consumer-facing businesses. We combine strategy, market intelligence, operational expertise and technology to improve performance and create sustainable growth.
01 / Strategy & Growth
We help businesses determine where to play, how to grow and how to improve returns.
From market and site feasibility to franchise strategy, commercial modelling, growth planning and portfolio optimisation, we combine market intelligence with real operating data to identify the opportunities that will create the greatest value.
Capabilities
02 / Customer & Brand
We help businesses strengthen the proposition customers choose and build the commercial engine that drives demand.
Our work spans positioning, customer proposition, brand architecture, pricing, range and menu strategy, customer acquisition, retention and marketing effectiveness, connecting brand decisions directly to commercial performance.
Capabilities
03 / Performance
We improve how businesses operate at store, regional and enterprise level.
We work across operating models, labour productivity, stock, waste, standards, compliance and management routines to identify performance gaps, improve execution and create scalable operating disciplines.
Capabilities
04 / Digital
We turn operational data into better decisions and faster action.
We design management information, dashboards, integrations and AI-enabled workflows that connect sales, labour, stock, purchasing, compliance and operational performance. Our proprietary platform, Optimise OS, allows us to embed these capabilities into the day-to-day operation of the businesses we advise.
Capabilities
Our difference
Optimise-Group sits at the intersection of strategy, customer, operations and technology.
We don't stop at identifying what needs to change. We work with management teams to design the solution, implement it in the business, embed the systems and disciplines required to sustain it, and measure the commercial result.
The Gap Report
Twelve questions about how your business runs when you are not in the room. You get a score, your weakest pillar, and three things to do about it this week. Free, and without speaking to anyone.
What happens next. The report is yours to keep. If it raises something you want a second opinion on, book a 30 minute call and we go through it together. No pitch on the call.
Strategy
78
Customer
89
Operations
33
Data & tech
56
Sample · 64 / 100
Illustrative sample. Run the report to replace it with your own.
How we work
Every engagement is written up the same way: what was wrong, what we changed, and what it moved. Benchmarks from the sectors we work in tell you where your number sits before we start.
Worked example
Labour cost reduced from 22.1 percent to 19.4 percent in this worked example.
The figures show how an engagement is written up. They do not describe a specific client.
Work done
Each one started with the same question: what is the business actually selling, and does the front door say so? The answer set the structure, the copy and the code.
Every walk-in gold buyer hides the price. This desk publishes it: rate per karat, a weight field that prices the whole board at once, and the spread stated in plain words. Fourteen pages cover the licensing, FICA and second-hand goods disclosures the trade requires, with WhatsApp as the first door.
A marketplace for a Versilia bike shop: bikes, apparel, rental and workshop in one catalogue with search, filters and a cart. A built-in uploader lets the owner drag in product photos and prices from the counter, so the range online matches the range on the floor.
A mobile-first employer app and a separate employee portal for South African households with staff. Contracts, GPS-verified timesheets, leave, payroll in rand, UIF, and an inspection-ready compliance file. Seventeen screens designed to the pixel, with a docket-style attention ledger as the signature component.
Ikhaya is a design concept. The Gold Spot brand and site are in pre-launch. Biemme Bike is live as a demo.
Software we build
The augmented business operating system for hospitality and multi-site networks. It reads the POS exports, rosters and supplier invoices a business already produces and turns them into decisions, actions and profit, on the day rather than at month end.
Visit optimiseos.com →, opens in a new tabAn independent franchise intelligence and marketplace platform: brand economics, market movement, opportunities and valuations.
Visit franchisehub.co.za →, opens in a new tabStart with the constraint
Run the report first. It takes ten minutes and it tells us both where to look.
Score your businessOr write to hello@optimisegroup.co.za
Who you work with
Twenty-eight years in consumer business, including senior roles inside Woolworths, Spur, Pick n Pay and Puma, across retail, food, apparel and franchise, and still trading today.
Founder